It’s February, you know what that means! If you’re confused, step into any supermarket or drug store and you’ll be quick to figure out that Valentine’s Day is creeping upon us! This month we are not going to focus on office rapport, instead we have some great tips to help you improve your social media presence and risk taking abilities. So grab a pen, some valentine candy, and dive into our newsletter for the month!

We Don’t Have a Choice on Whether we do Social Media, but Rather How Well we do It

In this day and age, almost everyone knows what social media is. It has become a strategic medium for networking and business growth. Although you may utilize social media platforms for yourself or even for your company, your profile and content may not be as advanced compared to others. If you’re struggling with sprucing up your social media presence, we have just what you need to get those likes and engagement numbers up. Read on to see what you could be lacking!

Narrow Down the Unknowns

The number of social media platforms appear to be never ending. With sites like LinkedIn, Facebook, Twitter, Instagram and many more, it may be hard to keep up with each one on a regular basis. Therefore, to effectively strengthen your social media presence, narrow down your platforms. Cutting back on the amount of social media platforms gives you more time to spend curating and posting targeted quality content.

In Order to be Irreplaceable, One Has to be Different

One of the hardest parts about posting on social media is determining what kind of voice and image you want to portray. It’s difficult to find an image because you want to be memorable and easy to pick out in a crowd. If you want to build a stronger social media presence, find a unique posting style that works for you and stick with it. The easiest way to be unique is to be yourself, that’s easy enough… right?

The Ultimate List

In order to ensure that you have constant content to post, keep a running list of videos, articles, and pictures. Although you may not have a content drought when you begin creating posts, it will hit you at one point, we promise. This is when your list comes in handy, plus it’s extremely easy to update. You can add to this list whenever you come across anything you are interested in. You could come across content when you’re watching TV, surfing the web, or even scrolling through social media. Although you may not need it right away, it could help you immensely down the road.

Be More Reliable than the Most Reliable Person You Know

On most platforms, users are given the ability to comment on other users’ posts. This isn’t a foreign concept, but it may be foreign to respond to each comment. If you want your social media presence to grow, you absolutely have to respond to everything. If you ignore a comment on your post, the user who did comment on your post may view that as if you don’t care. Therefore, to retaliate they won’t view your posts anymore, or at least not pay as much attention to them. Responding to a question or comment takes two-seconds of your time so do it before it’s too late!

Consistency isn’t Rocket Science

Post constantly but not too much. When you post constantly, you stay relevant. However, if you post too much it’s possible to be overwhelming or annoying.  The most beneficial posting schedule is to find a happy medium on each platform simply because it’s acceptable to post more on certain platforms than others. For example, on Twitter and Facebook it’s socially acceptable to post three, four or even five times a day. Whereas if you were to maintain the same posting schedule for Instagram as Twitter and Facebook it may be seen as overwhelming.

What Gets Measured, Gets Improved

Pay attention to analytics! The numbers don’t lie so it’s crucial to check your analytics in order to see the traffic your website is receiving. Sites like Google and LinkedIn provide analytics pages in order to track your website or page traffic. They can provide stats such as average click-thru-rate, how many clicks per day, demographics, if the user was redirected from another website/link and so much more. It’s helpful to know who you’re reaching and how you’re reaching them. This helps you improve your posts to best suit your following.

If You Don’t Try, You’ll Never Know

Without taking risks, life wouldn’t be as interesting. Taking risks can add unexpected twists and turns that can either help or hurt you, doesn’t it sound like fun? Okay, well it may not always be fun and games but taking risks can be necessary in the real world whether you like it or not.  If you’re stressing just by the thought of that last sentence, grab your stress ball, take a deep breath and relax. We put together some simple tips to help you become better at risk taking. Don’t worry you’re not putting a lot at risk by reading this, we promise!

Just Believe

If you don’t believe in what you’re trying to do, risk or not, you shouldn’t be doing it. The key to getting better at risk taking is to believe in yourself. Soon enough, your confidence will be contagious and spread to those around you. If you believe that you can do something, it’s that much easier to actually complete it with flying colors.

Any Fool Can Know.  The Point is to Understand

It’s easier to say what you’re risking rather than actually understanding what’s on the line. If you don’t fully understand what you’re risking, you may not put in as much effort into your risky move. By not putting in as much effort, the outcome is less likely to be as you’d hoped plus you’d lose what you had on the line. This is why it’s important to know what you have before it’s too late.

Successful People Don’t Fear Failure But Understand it’s Necessary

Failure is an unavoidable part of life so it’s only appropriate to know that it’s coming at one point or another. So, if you fail in one of your risky projects, don’t let that knock you down or keep you from trying again. Once you break down your fear of failure, it broadens your horizons immensely.  Failure may stink at first but when you look at the broader scope it does, in fact, benefit you.  It’s all about learning to accept it.

Mistakes are Meant for Learning, Not Repeating

As we just said, failure is unavoidable. It happens to the best of us. The best thing to do after failure happens is to learn from making mistakes, rather than letting mistakes make you. Making mistakes helps you gain knowledge on what to continue to do and what not to do. This is why we’re told not to be hard on ourselves whenever we mess up because in the long run it is all a learning experience.

Growth is Evidence of Life

When you begin taking risks, start small and work your way up. Have a growth mindset when you begin because with that it’s that much easier to improve. Starting small allows you to risk less on a smaller scale and working your way up. It also allows you to get more of a feel for the risk taking nature and grow more accustom to it.